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TomTom Touch
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TomTom Touch

TomTom is mostly known for outstanding satellite navigation systems, but they show to have much more in store: TomTom Sport introduces the TomTom Touch. In order to generate attention for this new product, a total of eight Belgian and Dutch influencers created inspiring content on their blogs. The results were extremely positive throughout. The amount of article views on the Belgian blogs was a massive 3x higher than its benchmark.

A healthier lifestyle is an ambition we always find back on our New Year’s resolutions. TomTom Sports responds to this with the TomTom Touch: a fitness tracker, which measures muscle mass, body fat, heart rate and total steps. Hereby they emphasize the attention to body composition instead of solely weight. The target of this campaign is to introduce their product to fanatical runners, fitness enthusiasts and people with the aspiration to become more active.

Approach

We chose for the application of sponsored stories in order to allow our influencers to explain the detailed specifications of the product. For the introduction of the product to the Belgian market we used the three Belgian lifestyle influencers Hello Sunshine, Feeling and Le Vrai Chic. Additionally we asked five Dutch influencers out of our portfolio to introduce the TomTom Touch to the Dutch market, namely iLoveHealth, Fitgirlcode, iCulture, Madpac and Enfait.  Check out below to go through to our sponsored stories on the Belgian titles.

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    Hello Sunshine Sponsored story
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    Feeling Sponsored story
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    Le Vrai Chic Sponsored story

sponsored stories on belgian blogs

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Distribution

In order to further increase the reach of our articles, it was decided to distribute the content via Content Widget on all Health & Lifestyle, Fashion & Lifestyle Men and Fashion & Beauty titles of Adfactor.

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