A healthier lifestyle is an ambition we always find back on our New Year’s resolutions. TomTom Sports responds to this with the TomTom Touch: a fitness tracker, which measures muscle mass, body fat, heart rate and total steps. Hereby they emphasize the attention to body composition instead of solely weight. The target of this campaign is to introduce their product to fanatical runners, fitness enthusiasts and people with the aspiration to become more active.