Reaching and engaging your target audience is difficult in a crowded media landscape. We therefore choose to not show even larger adverts, but trust in the power of influencers. We connect the brand to the right influencers and appealing content. Using a smart mix of these three, the target audience will see and remember the content and the brand. That is the sweet spot of content marketing: the best match between the brand’s message, the influencer’s context, and the target audience’s interests.